Samsung WB700

The most remarkable thing about the Samsung WB700 is its 18x 24-432mm lens crammed into a body that's just over 2cm thick.

Of course, an 18x zoom will only get you so much attention, so Samsung's decided to lead with the camera's Smart Zoom feature that digitally extends the zoom range to 24x. Judging by the sparse details provided, it sounds similar to Panasonic's Intelligent Zoom feature found in cameras like the TZ10, which basically crops in on a photo and then sharpens for better detail.

In other zoom-related digital hocus-pocus, the WB700 has active noise cancellation for the lens movement when shooting movies. Generally, a motorised zoom lens makes some noise when it's moved while recording, which is picked up by a camera's mic. This feature apparently quietens that movement. Other key features include a 16-megapixel CCD sensor 1/2.3-inch type (14 megapixels effective), a 3-inch LCD, 720p movie capture (H.264 file format), full manual control, RAW capture and HDMI output.